Ford’s Vision for the Future – The Focus EV

Ford’s Vision for the Future – The Focus EV

The Ford Focus Electric vehicle is an eco-friendly vehicle manufactured by Ford Motors Incorporated. It does not depend on gas or oil to run. It runs through electricity produced by a lithium-ion battery. Thus, it does not release harmful gases that cause pollution.

The 2012 Ford Focus Electric Vehicle was launched by Ford late this year. Its been branded by the company to be a green car but not only because it does not emit gas but also because it used recycled and reusable materials for its interiors and structure.

According to the Ford, the car seat foam inserts are made from soy product, which makes it lighter. Some materials are also made of wood fiber. These materials were ideal to be used because they are light weight. The lighter the electric vehicle is, the more efficient its battery becomes.

The 2012 Ford Focus includes a function that automatically calculates the electricity spent from using the air conditioner and other car accessories which make it easier for the driver to determine the capacity or driving range of the car. Ford also joined forces with Mapquest to customize map routes for easy driving experience. Also, it has the MyFord mobile app which calculates the distance traveled and the energy used. It help estimate the driving capacity of the electric vehicle so that the driver can also determine whether he has to recharge the battery or not.

The most innovative feature of for the 2012 model is the addition of “Mykey” technology. Drivers can customize the driving program of the other family members, which can set a maximum speed limit for a driver or efficient programming to prolong the battery life. This can help lower the car insurance rates for your family car.

But like other vehicles, of course, the car has its share of disadvantages. Since it runs thru lithium-ion battery system, it is also bound with the disadvantages of lithium-ion battery. So when the battery gets old, it may no longer charge properly, like other batteries, and it will affect the battery life. Thus the Focus may have to be charged frequently because of the reduced battery

Ford, being a pioneer in car industry, already have their research and development department working in full force to address these issues.

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